What is Empathetic Selling?
Empathetic Selling is much more than simply commiserating or identifying with someone, it is learning how to develop a deeper and more meaningful relationship to understand the true motivations behind the wants and needs of a prospect and guiding them to best-informed decisions.
Let’s face it, buying is more tied to our emotional state rather than being a logical output of our wants and needs. Shouldn’t the way we sell be tied into that?
This program taps into the emotional side of sales and marketing and is perfect for any salesperson that has a product or service to sell. These techniques work across any B2C or B2B sales environments.